If you are a software or a tech founder…

You probably hate marketing, I know, it’s weird, right?

But this depends on the marketing channel you choose!

If you are a software guy, well, you can go with engineering as marketing.

If you love running videos, you can go with ads or a YouTube channel.

If you love writing, you can go with blogging and content creation.

There are so many marketing channels that can fit you as a founder!

We’ll cover some of them in this article, so stay till the end.

#1 Social media

One of the best marketing channels is social media.

If you can build trust around you, create amazing content, network correctly, build relationships with people, then…

It will massively help you for your SaaS startup!

What you can do is to build and market it in public so people trust you and follow your journey and the evolution of your SaaS.

I’m doing it actually, on X & LinkedIn, I’m building in public, but also in my Discord community where I share my progress!

#2 Blogging & SEO

Here we go, writing, one of the most powerful ways to convince people to take your SaaS.

Platforms like Medium, Indiehackers, Product Hunt, or even a self-hosted blog can help you a lot to market your SaaS startup.

What you want to do is to choose a platform, Medium is great, then pick a topic, it can be better if it is around the problem you are solving then…

Start writing about it, give tips, advice, you want to be seen as the solution to the problem you are solving.

If you are, for example, building a SaaS that helps people grow on social media, then write about how to grow on social media, tips for social media platforms…

This channel can be the best for B2B SaaS startups, if you can correctly target businesses with your content!

SEO is by far the most powerful marketing channel today.

#3 Email Marketing

Email marketing, this channel is so underrated but still one of the best to re-engage users.

Email is known to be the most intimate and close way to communicate with your target audience.

So, how can you market your SaaS through emails?

Well, you have cold emails, you can send product updates, or if you have an email newsletter, you can market and share your tool to your audience.

Just avoid at all costs email blasts; this will give you a bad reputation.

#4 Engineering as marketing

Finally, I love this marketing channel!

It’s very simple. You have a SaaS, your main one…

Then, you want to build a 100% free tool, without any authentication, just the app, for free, available for everyone!

But, you want to ask for emails; you need leads. And then, you want to launch your free tool on Product Hunt so you generate traction on it!

After, you will use the emails you collected to send product updates of your main SaaS, marketing emails, try to engage with your leads & maybe convert them.

This is one of the best ways to get more users for your SaaS business.

Thanks for reading!

It was Mehdi, a friend who hopes the best for you!